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TREATMENTS

Advanced treatments in Lichfield, planned with consultation, precision and considered results.

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Aesthetics

AESTHETICS TRAINING

Structured training, recognised qualifications and practical experience in Lichfield.

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Aesthetic Training

SPMU & BEAUTY

Brows, lip blush and advanced semi permanent makeup, designed with detail and precision.

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AESTHETICS

Advanced injectable treatments.

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THE ACADEMY

Professional aesthetics training.

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SPMU

Brows, lip blush and definition

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SKIN

Expert skin health & treatments.

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CONSULTATIONS

Your personalised treatment journey.

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TROPIC

Products for skin maintenance

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FINANCE

Klarna available on selected services

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ABOUT BPB

The experience behind the clinic.

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You said about us

Our

testimonials

“I’ve done all my training with April at BPB and honestly, I wouldn’t go anywhere else. We had such a laugh on the course, the girls were lovely and we’re all still in touch now. April puts you at ease straight away and explains things in a way that actually makes sense.”

Shayna Polston

Our

testimonials

“I actually really enjoyed the course and April’s experience made such a difference. The training was practical, clear and easy to follow, and she even gave me advice on social media, setting up my kit and ordering the right equipment. I’m really looking forward to offering these new treatments to my clients.”

Alina Savich

Our

testimonials

“I booked skin boosters because my skin just looked tired and flat, since I had my baby. I did not really know what I needed, I just knew I wanted it to look healthier. I was given really honest advice and my skin looked fresher without feeling like I had done anything extreme, will definitely book this again.”

Solveiga Kaminski

Our

testimonials

“I had been thinking about booking for ages but kept putting it off, I called April to ask some initial questions. I liked that there was no pressure and no dramatic promises. We talked through what I wanted, what would suit me, and I left feeling really pleased I had finally done it.”

Suzy McDermott

Our

testimonials

“I wanted something subtle and was worried about looking overdone. The consultation made everything feel clear and I felt more confident, and the result still feels very much like me, thanks so much April.”

Annie Jones

ESTABLISHED EXPERTISE

Almost two decades in beauty.

LICHFIELD CLINIC

Aesthetics, skin, SPMU and training.

BPB ACADEMY

Professional education for future practitioners.

About

ABOUT BE PERMANENTLY BEAUTIFUL

Founded on almost two decades of beauty industry experience, Be Permanently Beautiful brings together advanced treatments, detailed technique and professional education. Based in Lichfield, the clinic and academy specialise in aesthetics, semi permanent makeup, skin services and professional training, with every appointment or enquiry guided by consultation, suitability and considered results.

Your Future

START YOUR AESTHETICS JOURNEY.

Whether you're taking your first step into aesthetics or expanding your existing qualifications, our academy offers accredited training designed to give you the confidence to succeed. Every course combines expert tuition, practical learning and ongoing support, helping you develop the knowledge and hands on skills today's industry demands. Train in a professional clinic environment, learn from experienced practitioners and leave with more than a certificate, leave with the confidence to build your career. Explore our range of accredited courses and discover where your journey with Be Permanently Beautiful Academy could take you.

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